Being the founder or a startup owner of a business comes with its own set of unique challenges. You’re worried about capital, production, customer service, experience, marketing, competition and the state of the economy, just to name a few. Every start-up owner wants growth but there’s a ton to do and you’re not sure how to make sure that everything gets done.

Here are 3 strategies to help you set up your business in a way that focuses on growing the business and sustaining that growth.

  1. High Quality Customer Service

An amazing customer experience is the backbone of any successful and long-standing business and customer service drives experience. It’s important that people like doing business with you, like engaging with you, and enjoy their time spent on your website. If you physically mail products, the delivery day should feel like a holiday. The details -the wrapping paper, thank you cards, follow-up emails, and thoughtful responses matter and they will grow and sustain any business. Making sure you have a remarkable customer service strategy will guide you into growth.

  1. Marketing & Free Tools

Marketing doesn’t have to be expensive, it just has to be efficient and consistent. Consistent with your brand, with your message, with your morals and with your company values. There are many free marketing tools available (e.g., Canva, Reels, TikTok, etc). Get resourceful. Get creative and if you need to hire someone, hiring a new and upcoming or aspiring creative/photographer/videographer is a great way to establish and build relationships. It’s also a great way to give back to the community and support other business owners.

  1. Build Authentic Relationships 

Before asking your customers and clients to pay for any goods or services, give them something of value. As a startup owner, you’re excited about the business and you know the ins and outs of how it works and that’s great but sharing that passion with others is what will grow your business. Focus on giving your customers and clients the absolute best of your business and care about how they feel and interact with you. 

For more information on how to successfully grow your start-up, contact Growth Capital Team today.